One in five people answering a survey by Nippon Life Insurance Co. said the Father's Day present that had made them the happiest so far was a "letter, email or picture drawn by a family member," while less than 1 percent of respondents said they plan to give such presents this Father's Day.
The survey results were announced on June 13. The survey itself was conducted in May over the internet, with responses received from 10,973 people. According to the results, for this year both the most wanted gift and the most popular intended present was "meals or gourmet foods" at a little less than 30 percent.
From the second place answer downward, though, there were large gaps in the answers. Some 21.5 percent of respondents planned to give clothing on Father's Day, while some 20.9 percent intended to present alcohol.
The second most desired item by fathers was the aforementioned letter, email or picture, at 13.8 percent, but only 0.9 percent of respondents said they planned to give their dads such presents.
The percentage of Father's Day gift receivers saying they hoped for a present worth 5,000 yen or more was 31.4 percent, a jump of 5.9 percentage points from last year's survey. On the other hand, 27.4 percent said they had no preference on the worth of the gift, which was a jump of 4.5 points from last year.