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Legoland Japan to discount admission fees in bid to attract more children

This March 23, 2018 file photo shows the Legoland Japan theme park in Nagoya's Minato Ward. (Mainichi)

NAGOYA -- The Legoland Japan theme park here has announced it will cut its admission fees starting July 19, making discounts of up to 1,900 yen for adults and 1,600 yen for children for a one-day pass.

The company managing the facility took the measure just before the start of summer vacation, in response to continuing complaints from visitors since its opening in April 2017 that admission fees are too expensive. The theme park hopes to boost its number of visitors and income through the less expensive fees and by opening every day for the rest of 2018.

A management company official explained that they made the fee change with their main customer, children, in mind. The new price for a one-day passport for kids aged between 3 and 12 will be 3,700 yen during the regular season and 4,500 yen during the high season such as summer, yearend and New Year holidays. The current price is 5,300 yen. The adult fee will remain the same at 6,900 yen during the high season, but the new price for the regular season will be 5,000 yen.

The company will also introduce three new types of annual passports at lower prices.

(Japanese original by Hitomi Saikawa, Nagoya News Center)

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