The Hokkaido Prefectural Government has prepared 2,500 stickers for use by foreigners driving rent-a-cars, in order to identify them to other drivers and prepare against on-the-road trouble.
The stickers, which read "A person from a foreign country is driving," were distributed to rent-a-car companies in Hokkaido. In fiscal 2014, around 24,000 rent-a-cars were used by foreign tourists, around 14,000 more than in fiscal 2012. Accidents and driver arguments are expected, so the stickers were created to warn other drivers, similar to stickers for new drivers.
The magnetic stickers are 14.5 centimeters square and carry Hokkaido's tourism character "Kyun-chan," a Japanese pika. A prefectural government official says, "When people see (a car with the sticker), we want them to act kindly."