Food maker Meiji Co. is rolling back sales of the corn puff snack "Karl" and converting some flavors into regional specialties, the firm announced on May 25.
Meiji will halt sales of curry-flavored Karl, and limit the sales of mainstays cheese and light salt flavors to prefectures west of Shiga, Kyoto, Nara, and Wakayama.
According to Meiji, sales of the corn puffs began in 1968, and attracted fans with the snack's unique flavor and texture. At their peak, Karl sales rose to roughly 19 billion yen. However, sales have fallen to one-third of that in recent years, spurring Meiji's decision to roll back the snack.