CHIBA -- To mark the 10th "birthday" of virtual idol "Hatsune Miku," the Chiba Municipal Government switched the conventional city logo on its website to one featuring the synthetic singer on Aug. 31.
The response was incredible. During the 12 hours the Hatsune Miku logo was on the Chiba municipal homepage, there were 76,019 page views -- a more than 22-fold increase compared to the corresponding time period on Aug. 30.
With the similarity between Miku and the city logo recently becoming a talking point, the city seized the chance of the virtual idol's 10th birthday to switch over to the Miku logo for just one day on Aug. 31. Commenting on the huge number of page views, Chiba Mayor Toshihito Kumagai said, "I'm surprised by the response, and I'm grateful that people across the country have taken an interest."
The local government is promoting pop culture, and currently has a booth at the "Hatsune Miku Magical Mirai 2017" exhibition, which kicked off at the Makuhari Messe convention center in Chiba's Mihama Ward on Sept. 1. The exhibition runs until Sept. 3, and 3,000 special logo badges are being handed out on each day.