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General election voter turnout 87% among newspaper readers: survey

The National Diet Building (Mainichi)

Voter turnout for Japan's Oct. 22 general election was 86.8 percent among newspaper readers, leagues ahead of the 53.7 percent turnout overall in single-seat constituencies, according to a recent study.

    J-Monitor, an organization composed of 15 newspapers including the Mainichi Shimbun to study the effects of newspaper advertising, conducted the internet-based voting survey on 7,181 newspaper subscribers in three urban areas centering on Tokyo, Nagoya and Osaka, plus Hokkaido, Niigata, Shizuoka, Hiroshima and Fukuoka prefectures from Oct. 23 to 30, receiving 5,305 responses.

    The election issue respondents were most concerned about when considering their vote was constitutional revision at 44 percent -- a 3.1-point rise from the last House of Councillors election -- followed by the need for the scheduled consumption tax hike and how to use the funds at 40.8 percent.

    Meanwhile, 73.4 percent of respondents said that they got information about the election from newspaper articles, followed by TV programs at 50.7 percent.

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