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Dumpling eateries in east Japan city hope to taste success with 3-D utility pole ads

One of the new 3-D gyoza advertisements seen on a utility pole in the Babadori district of Utsunomiya, Tochigi Prefecture, on April 23, 2019. (Mainichi/Keina Hagihara)

UTSUNOMIYA -- Delicious-looking replica dumplings have started appearing on utility poles lining "Gyoza Street" in this city north of Tokyo, home to some of the most famous and well-regarded gyoza eateries in the country.

The eye-catching models, advertising dumpling restaurants, were made using scans of real fried gyoza, lending them an ambience of authenticity. The local government says they are the first 3-D pole adverts in the country.

The replicas have been placed on nine utility poles on Gyoza Street's south side. Installed in cooperation with Tepco Town Planning Co., the company responsible for advertisements on utility poles, they will stay up until the end of June to check their durability and other issues.

Gyoza provided by restaurants belonging to the Utsunomiya gyoza association were scanned and reproduced with a 3-D printer to create the ads. Material to create the coloring of fried gyoza was placed on the models and hardened for a 3-D finish. To avoid contravening relevant legislation, special care was taken with the angle and height at which they were applied to the poles.

Sumie Shioda, head of the office for tourism and exchange in Utsunomiya said, "We want this eye-catching and interesting promotion to boost the city's profile, and further increase visitor numbers."

(Japanese original by Keina Hagihara, Utsunomiya Bureau)

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