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Osaka design firm hopes new online English vocab matching game comes up aces

The matching card game is seen in action in this image of the Matchtch site, in a session themed on fruit. The banana and the grape card have both been matched, so they stay visible to the player for the rest of the game. (Mainichi)

OSAKA -- Local design firm i-tribe Ltd., based in this city's Chuo Ward, has released a new matching card game on the internet, in which users have to pair English words with corresponding pictures or names in Japanese.

The card game, called "Matchtch," is playable via its website ( A free service that places emphasis on pronunciation, the company says it aims to have its work used as part of education in schools.

The cards come in 11 genres, including fruit and vegetables, animals, fish, clothes and others. In total there are 251 cards. When a user clicks on a card, it enables a function that reads aloud the pronunciation of the word for what is written or shown on it.

If the user doesn't choose to flip over two matching cards, they automatically turn back to being face down. If matching cards are selected, they stay up for the rest of the game.

The company says it started the game with the aim to create something anyone can study in a pleasant and fair environment. CEO Yasuhiro Miki said, "We hope it will become an opportunity for people to get more familiar with English vocabulary that is rooted in everyday life."

(Japanese original by Nozomu Takahashi, Web Operations/News Flash Group)

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