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Japan firm holds 'referendum' on ratio of rice crackers to peanuts in popular snack

An image of a multipack of the "Kameda no Kakinotane" snack. (Photo courtesy of Kameda Seika Co.)

NIIGATA -- A poll measuring the most popular ratio of rice crackers to peanuts in bags of popular Japanese snack "Kameda no Kakinotane" was opened by its maker, Kameda Seika Co., on Oct. 1.

At present the distribution of food in the snacks, which have been on sale since 1966, is 60% rice crackers to 40% peanuts in terms of weight. The company is inviting consumers to vote on 11 options, ranging from 100% rice crackers by 0% peanuts, and vice versa, via its Twitter and LINE accounts until Nov. 27, in what it is playfully describing as a national referendum.

The company, based in the city of Niigata, has pledged to respect the will of the people and change the ratio in the product based on the result.

(Japanese original by Hiroki Masuda, Niigata Bureau)

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