YAMAGATA, Gifu -- A4-size plastic file folders are a staple of Japanese offices and classrooms, and come in a dizzying array of designs, from classical and pop art to pop culture iconography. Now, a central Japan firm has released a series of frames to put your favorite file folders on the wall, gallery style.
Yamamoku Co. developed the new frames after hearing that lines were forming outside branches of a major convenience store chain for the chance to get a limited giveaway file folder featuring a design from popular manga and anime series "Demon Slayer: Kimetsu no Yaiba." Later, a Yamamoku employee found a blog posting about how difficult it is to display the file folders, as they are in fact a little larger than an A4 piece of paper and don't fit in ready-made picture frames that size. And so, the company concluded that it had found something of an as-yet unserved niche market.
Yamamoku had also built frames to display traditional Japanese "tenugui" towels, selling some 90,000 of the items in the last 10 years. President Hitoshi Yamada, 63, said, "We are sure that there is demand (for the file folder frames) as there was for the tenugui."
(Japanese original by Sawako Kumagai, Gifu Bureau)