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'Demon Slayer' character ads appear in 5 Japanese newspapers as final volume released

Fifteen main "Demon Slayer: Kimetsu no Yaiba" characters that appeared in advertisements in the morning edition of five major Japanese newspapers are seen. The manga series, published by Shueisha Inc., is based on manga authored by Koyoharu Gotoge. (C) Koyoharu Gotoge/Shueisha Inc.

TOKYO -- The main characters in the popular manga series "Demon Slayer: Kimetsu no Yaiba" appeared as part of advertisements in the Dec. 4 morning edition of five major Japanese newspapers including the Mainichi Shimbun, as the series celebrated sales of over 100 million copies and the release of its 23rd and final volume on that day.

    A message written by author Koyoharu Gotoge said, "Thank you so much for supporting me. So many people have helped guide me. I pray from the bottom of my heart that you purse a vigorous path that is full of happiness."

    Social networking sites are overflowing with comments from fans -- such as, "I've collected all the newspaper advertisements, and it's a masterpiece," "I got the morning edition with my favorite character!!" and, "Let me put this in a frame and save it."

    Appearing with the headline, "This night will end, but the feelings will never perish. Kimetsu no Yaiba tops 100 million copies," in the Mainichi were illustrations of characters Giyu Tomioka, Shinobu Kocho and Tengen Uzui. One page was dedicated to each character. The characters respectively delivered the messages, "I won't let my family or friends die in front of me ever again," "I'm sure you can do it," and, "Don't be ashamed, those alive are the winners."

    Besides the Mainichi, the Demon Slayer ads appeared in the Yomiuri, Asahi, Sankei and Nikkei newspapers. All 15 characters can be collected by obtaining the five newspapers. In the Dec. 3 evening edition of the five newspapers (published by its Osaka headquarters for Sankei), an ad announcing the sale of the final edition introduced quotes from popular character Kagaya Ubuyashiki -- "Something that lasts forever is people's feelings. People's feelings are what lasts forever, and will never perish."

    The manga takes place in the Taisho period (1912-1926) in Japan, and protagonist Tanjiro Kamado goes on a journey to fight against demons in order to help his sister, who was turned into a demon, become human again. The manga series was run in the Weekly Shonen Jump magazine from the 11th issue in 2016 and finished with the 24th issue this year.

    (Japanese original by Noboru Hirose, Cultural News Department)

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