TOKYO -- Nihon L'Oreal based in the capital's Shinjuku Ward announced on May 31 that makeup products including foundation and lipstick of L'Oreal Paris will be withdrawn from its business in Japan by the end of the year.
Nail brand Essie will also withdraw from Japan, but its hair care and hair color businesses will continue.
The company explained, "In 2020, Japan and the rest of the world faced an unexpected crisis from the spread of coronavirus infections, and people were forced to change many aspects such as their daily lives, values and lifestyles, and the purchasing behavior of consumers has changed significantly."
The company said it has decided to focus on the hair care and hair color businesses, which have grown due to home-based demand, because "in the face of the market environment and consumptions trends, we have come to the conclusion that it is necessary to further concentrate limited management resources in order to ensure sustainable growth of each brand."
L'Oreal Paris began selling in Japan in 1969. In 1976, it started a business for general merchandise stores and drugstores. The company says it will sell existing products until the end of the year, and has no plans to announce new products.
(Japanese original by Maki Nakajima, Digital News Center)