The short clip brings together stories of people from different walks of life to express the foundation of the Mainichi Shimbun's journalism, which is to "listen to the untold stories of people facing difficulties in their daily lives, and let their voices be heard in society." By interweaving Mainichi Shimbun articles representing its core principles, the footage shows how reporting can spur those who encounter Mainichi journalism to act.
The video, accompanied by a Japanese voice-over, is available to watch on a special website for the 150th anniversary: https://www.mainichi.co.jp/150th/
"Listening to the small voices, voiceless voices hidden in our everyday lives" -- a fundamental principle of Mainichi journalism -- was a touchstone in creating the video. It contains the company's wish to serve as a "compass for understanding and supporting one another, at a time when society is said to have become increasingly divided," in the words of The Mainichi Newspapers President Masahiro Maruyama. This is expressed in its slogan, "Weaving society together through words" coined ahead of the 150th anniversary of the newspaper's launch, which it will mark in February 2022. The video, too, embodies this concept.
The video, titled "Unheard voices," was overseen by creative director Junichi Tanaka, of Creative Boutique Pops, and award-winning film director Erika Konno, who has international and Japanese accolades to her name including at Adfest and in the film section of the ACC Tokyo Creativity Awards. It was shot by Keisuke Imamura, who also lensed Japanese singer-songwriter Kenshi Yonezu's music video for hit song "Lemon."
Mainichi Shimbun articles representing its reporting stance are also interwoven in the 60-second video. Extreme care was taken in its creative direction to ensure it departed from typical standards for mass-media commercials. While the video has a composed tone, it is also capable of stirring emotions among all generations.
The video is available to see on the newspaper's special 150th anniversary website (https://www.mainichi.co.jp/150th/). The site also features a collection of articles linked to the promotion video, as well as a page in Japanese tracing the company's history since its establishment, with accompanying images portraying each era's social conditions.
The video shows a young carer weighed down by the responsibility to nurse and care for his family, as well as a child with foreign roots facing struggles in Japanese society. The children fighting their own battles are buried in their surroundings and spend their days looking downcast. Their silent cries of help -- "Notice me" -- then spurs the media to act. In the video, a person who came across the plea through a newspaper article changes their mindset, which leads to them lending a warm hand of support and an exchange of smiles. The video's story is the embodiment of the Mainichi Shimbun's 150th anniversary slogan "Weaving society together through words."
* * *
The Japanese narration in the video goes as follows:
What 'important' people said and didn't say
may be the information we need to know.
But, should the news
mention only loud voices?
Not all may be able to speak out.
Some people remain unnoticed,
and become isolated.
Small voices hidden in daily life
say what needs to be told.
We deliver the untold stories of people who need to be heard.
Weaving society together through words
* * *
About The Mainichi Newspapers Co.
The Mainichi Shimbun, whose predecessor the Tokyo Nichi Nichi Shimbun was founded in 1872, has been behind many historic scoops and has a proud tradition of investigative journalism and media campaigns. The Mainichi Newspapers' weekly news magazine Sunday Mainichi, the weekly "Braille Mainichi" publication -- Japan's only braille newspaper -- and the English edition The Mainichi all founded in 1922 are set to mark their 100th anniversary, while the Mainichi Shogakusei Shimbun primarily targeting elementary school students will celebrate 85 years since its first publication issued in 1936.
The Mainichi Newspapers has also hosted sporting events, such as the spring National High School Baseball Invitational Tournament -- commonly known as "Senbatsu" -- the Intercity Baseball Tournament, and the All Japan High School Rugby Tournament, as well as cultural events including Shogi Meijin and Osho tournaments, Go Honinbo tournaments, the national youth book report contest, the Student Music Concours of Japan, the Mainichi Shodo Exhibition displaying calligraphy works, and the Mainichi Film Awards.
The company is also the media partner of Japan's professional table tennis T.League. The Mainichi Newspapers will continue to deliver excellent news content, while also increasing the appeal of the events the company organizes to contribute to the development of sports and culture in Japan, and take the lead in building a new age as a "total news content firm."
Corporate profile: https://www.mainichi.co.jp/company/corporateprofile-e.html
For inquiries, please contact The Mainichi Newspapers' Customer Relations Headquarters via email at firstname.lastname@example.org