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Japan Photo Journal: Nara store prepares 'cute' fried fish cakes for Valentine's Day

(Mainichi/Naohiro Yamada)

Fried fish cakes including some shaped like hearts are seen in the western Japan city of Nara. The city's established "kamaboko" fish cake store Uoman Shoten is selling "Satsuma-age" fried fish cakes for Valentine's Day. The store did a full-scale launch of the product three years ago, sticking to shapes and colors resembling sweets targeting young people and women. This year, cubic rice crackers and cinnamon have been added to some creations under a "kawaii," or cute, theme. Three-piece sets are priced at 756 yen (about $6.60) each, while five-piece sets are each sold for 1,296 yen (approx. $11.30) including tax. The snacks are primarily being sold online at (in Japanese). President Kazuyoshi Uotani, 62, commented, "We want to change the image of Satsuma-age being a side dish. We have heard customers comment that their fathers and bosses at work were pleased to receive them. We want people to inquire in advance because supplies are limited." For inquiries, contact Uoman Shoten's head store by phone at 0742-22-3709 (in Japanese).

    (Japanese original by Naohiro Yamada, Osaka Photo Department)

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