- 天皇（後出 Emperor Emeritus は上皇）
- 退位（後出 enthronement は即位）
- splash out on ～
- (be) on the lookout for ～
- Japan Post Co.
- feature ～
- 記念する（写真説明の commemorative は記念の）
- gold oval coin
- get a boost
- 調子が上向く（後出 generate a boost は上昇をもたらす）
- on the ... side
- executive chief
- late ～
It is a time for rejoicing in Japan with the start of the Reiwa era of Emperor Naruhito. And with the "Golden Week" holiday period extended to a longest-ever 10 days to celebrate the April 30 abdication of now Emperor Emeritus Akihito and the May 1 enthronement of his son, businesses are hoping people splash out on holidays and memorabilia. Consumers, meanwhile, are on the lookout for deep discounts.
Watanabe Kenzo and his fiancee Yanagihara Chiharu paid just 48,000 yen for an all-inclusive wedding ceremony that normally would cost nearly 70,000 yen. "The timing was good, and it's so helpful to have these sales," Yanagihara said. Watanabe added, "The last year of the Heisei era is one we won't forget."
Many companies aim to make the most of the opportunity with "last of Heisei" and "beginning of Reiwa" tours, events and goods ranging from calendars and stamps to sweets and T-shirts.
Japan Post Co. unveiled stamps featuring a Mount Fuji design and the phrase "Reiwa Gannen 2019," issued to commemorate the start of the Reiwa era. The stamp sheets cost 1,000 yen. Department store Takashimaya is selling pairs of pure gold oval coins with the Heisei and Reiwa era names on them for 1.29 million yen.
It is said that spending, particularly in the tourism sector, is getting a boost from the extended Golden Week holiday period. On the flip side, with roads likely to be jammed with 25 million travelers, logistics companies face possible bottlenecks and delivery delays.
Analysts expect the change of era to generate an economic boost worth about 500 billion yen, said Nagahama Toshihiro, executive chief economist at Dai-ichi Life Research Institute Inc.
The transition from the Heisei era of Emperor Akihito to the Reiwa era is a rare opportunity to celebrate: In 1989, the Heisei era began amid mourning for his father, the late Emperor Hirohito. There has been a cheerful tone surrounding the latest era change, as the previous emperor is still living. Many Japanese hope for better times in the Reiwa era.
(Compiled from AP and Mainichi reports)
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