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5月4日号 祝改元 新時代「令和」 記念商品も続々

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rejoicing
歓喜、祝賀
Emperor
天皇(後出 Emperor Emeritus は上皇)
abdication
退位(後出 enthronement は即位)
splash out on ~
~に派手にお金を使う
memorabilia
記念品
(be) on the lookout for ~
~に目を光らせる
all-inclusive
全て込みの
stamp
切手
Japan Post Co.
日本郵便
feature ~
(ここでは)~をあしらう
commemorate
記念する(写真説明の commemorative は記念の)
gold oval coin
小判のこと
get a boost
調子が上向く(後出 generate a boost は上昇をもたらす)
on the ... side
その一方で
jammed
混雑した
logistics
物流
bottleneck
(ここでは)渋滞
analyst
分析者、評論家
executive chief
(ここでは)首席(の)
transition
移行
mourning
服喪期間
late ~
故~
cheerful
明るい
【写真説明】calligraphy

Rejoicing Reiwa   

It is a time for rejoicing in Japan with the start of the Reiwa era of Emperor Naruhito. And with the "Golden Week" holiday period extended to a longest-ever 10 days to celebrate the April 30 abdication of now Emperor Emeritus Akihito and the May 1 enthronement of his son, businesses are hoping people splash out on holidays and memorabilia. Consumers, meanwhile, are on the lookout for deep discounts.

Watanabe Kenzo and his fiancee Yanagihara Chiharu paid just 48,000 yen for an all-inclusive wedding ceremony that normally would cost nearly 70,000 yen. "The timing was good, and it's so helpful to have these sales," Yanagihara said. Watanabe added, "The last year of the Heisei era is one we won't forget."

Many companies aim to make the most of the opportunity with "last of Heisei" and "beginning of Reiwa" tours, events and goods ranging from calendars and stamps to sweets and T-shirts.

Japan Post Co. unveiled stamps featuring a Mount Fuji design and the phrase "Reiwa Gannen 2019," issued to commemorate the start of the Reiwa era. The stamp sheets cost 1,000 yen. Department store Takashimaya is selling pairs of pure gold oval coins with the Heisei and Reiwa era names on them for 1.29 million yen.

It is said that spending, particularly in the tourism sector, is getting a boost from the extended Golden Week holiday period. On the flip side, with roads likely to be jammed with 25 million travelers, logistics companies face possible bottlenecks and delivery delays.

Analysts expect the change of era to generate an economic boost worth about 500 billion yen, said Nagahama Toshihiro, executive chief economist at Dai-ichi Life Research Institute Inc.

The transition from the Heisei era of Emperor Akihito to the Reiwa era is a rare opportunity to celebrate: In 1989, the Heisei era began amid mourning for his father, the late Emperor Hirohito. There has been a cheerful tone surrounding the latest era change, as the previous emperor is still living. Many Japanese hope for better times in the Reiwa era.

(Compiled from AP and Mainichi reports)

[本文 - 345 words]

週刊英語学習紙 毎日ウィークリー

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